The script, line by line
- 0.0sCustomer 1Mazze ki baat batata hun aapko pehle din se lekar jab tak aap Traya use karoge hair coach aapke sath aise khade rahenge jaise aapka koi dost.HookProduct named
- 6.5sCustomer 2Hair coaches ke hi assistance ke through mai consistency maintain kar paya hu.SetupPayoff
- 10.2sCustomer 2Maine notice kiya ki mera hair fall badh chuka hai 3rd month ke pass mein.ProblemComplication
- 13.5sCustomer 2So hair coaches hi the jinhone mujhe support kiya tha explain kiya tha yeh sara ki aisa hota hai yeh process hai.SolutionTurning point
- 18.3sCustomer 2Particularly 4th month ke end ke baad mein maine results dekhna start kiya.ProofResult
- 20.8sCustomer 2So I was quite happy.Result
- 21.8sCustomer 3Jab mera kit mujhe mil gaya toh bohot saare sawal the mann mein.
- Customer 3Toh hair coach ne mere se baat kari.
- Customer 3He was sincere aur ek ek point par unhone kaam kiya aur mere ko completely lagbhag 15 minute 20 minute tak achhe se samjhaya.
- Customer 1Agar main Traya ke saath na gaya hota toh aaj mai poori tarah se ganja ho gaya hota.ResolutionProduct named
- 40.2sEnd cardTake the free hair test, build your customised routine, see results in 5 to 6 months.StepsThe ask
How the story is built
- Structure
- Setup → complication → turning point → result → resolution
- Framework
- Customer testimonial
- Turning point
- Advice from someone: the hair coach
- Persuasion
- Social proof · storytelling
- Proof
- Customer review · before / after photos · results over time
- Tone
- Reassurance
- Core claim
- Personalized hair coaching helps you achieve consistent hair regrowth results.
- Speaks to
- “Men struggling with hair loss seeking expert guidance and support”
How it opens
- Form
- Story open
- Driver
- Curiosity gap
- Tactic
- A confession, spoken to camera
- First line
- “Mazze ki baat batata hun aapko pehle din se lekar jab tak aap Traya use karoge…”
Let me tell you something interesting. - On screen
- “mazze ki baat batata hun aapko”
- First 3 seconds
- A middle-aged man addresses the camera warmly, accompanied by Month 1 and Month 7 scalp comparison pictures highlighting dramatic hair recovery.
- Hair loss shown
- In the picture, not in words
Creator decode
3real customers
5–7 moeach has used Traya
99%of the ad is them talking
3.8words a second
- Archetype
- Customer testimonial
- Who
- Three men, each sharing his own hair-loss journey
- Setting
- At home, casual clothes
- Camera
- Mid shot, speaking straight to camera
- Delivery
- Conversational and earnest; paraphrases, never reads
- Credibility
- His own transformation, shown month by month
- Trust marker
- Hair coaches on the panel
How the ad is cut
42.5slong, 9:16
18shots
2.36saverage shot
24cuts a minute
Every shot, in order
Before after comparisonLifestyle b-rollCoach consultProduct close-upScreen recordingTalking headProduct on screen
- Format
- Explainer to camera, several customers
- Captions
- Bold pop-up subtitles
- Production
- Semi-pro: photo overlays, phone screens, clean audio
- Product
- Woven in as b-roll
Brand, product and the ask
3.0sbrand first said
14.1sproduct first seen
2brand mentions
Endwhere the ask sits
- The ask
- “Take the free hair test, build your customised routine, see results in 5 to 6 months.”
- Offer
- A free hair test
- Language
- Hinglish: Hindi with English words
- Audio
- Customers’ own voices, music underneath, clean mix